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How to get customers with AI?

Published: 11/27/2025

Are you still doing sales the "hard way"?

In a world where technology moves at lightning speed, relying solely on manual grunt work isn't just inefficient - it’s costing you money. Dan Martell, a renowned entrepreneur and investor, argues that the secret to explosive growth isn't working harder; it's mastering leverage. And in 2025, the ultimate leverage is Artificial Intelligence.

But here is the catch: It’s not about replacing humans. It’s about "Automation + Humanity."

If you want to fill your pipeline and close deals faster than you thought possible, you need to plug AI into the five core phases of your sales process. Here is the blueprint.

The Core Philosophy: The 10-80-10 Rule

Before diving into the tools, you must understand the workflow. Martell advocates for the 10-80-10 Rule:

  • 10% Ideation: You define who the perfect customer is and what the offer looks like.
  • 80% Execution: You let AI do the heavy lifting - researching, drafting, and filtering.
  • 10% Integration: You review the results, add your personal touch, and finalize the deal.

Phase 1: Prospecting (Let AI Build Your List)

Prospecting is simply tapping people on the shoulder to see if they have the problem you solve. Traditionally, this meant hours of manual research.

  • The AI Strategy: Use AI-powered tools (like Manis.AI or similar CRM augmentations) to build an "Ideal Customer Profile" (ICP).
  • How it Works: Feed the AI examples of your best current customers. It will scour the web to find "look-alike" prospects, identifying their contact info and even pulling social profiles to give you context before you ever reach out.

Phase 2: Qualifying (Filter the Junk)

The biggest time-waster in sales is talking to people who can't or won't buy.

  • The AI Strategy: Automate the vetting process.
  • How it Works: Instead of manually reviewing every lead, set up AI agents (like "Atlas" or custom GPTs) to analyze incoming leads against your criteria. Let the AI flag the high-potential prospects so you only spend your energy on the top 10% who are ready to move.

Phase 3: Presenting (Offers That Close Themselves)

Generic proposals get generic results. But writing a custom proposal for every lead takes hours.

  • The AI Strategy: Context-aware proposal generation.
  • The Prompt: Upload your offer template, product overview, and your specific notes on the prospect into ChatGPT. Ask it to: "Combine this context into a custom proposal that addresses [Prospect's Name]'s specific pain points."
  • Pro Tip: Don't just send a PDF. Use the AI-generated script to record a Video Sales Letter (VSL). Walking the client through the proposal personally (even via video) skyrockets conversion rates.

Phase 4: Objection Handling (Train with a Supercomputer)

Amateurs practice on prospects; professionals practice in private.

  • The AI Strategy: Use AI as your role-play partner and coach.
  • Analysis: Record or transcribe your sales calls and feed them into ChatGPT. Ask it to analyze your performance: "Where did I miss a buying signal? How could I have handled the pricing objection better?"
  • Simulation: Prompt ChatGPT to act as a difficult prospect in your specific industry. Role-play the conversation live to sharpen your skills before you get on a real call.

Phase 5: Closing & Delivery (Keep It Human)

This is where the "Humanity" part of the equation is non-negotiable. People buy from people.

  • The Strategy: Use AI to handle the admin, so you can focus on the relationship.
  • The "Buyer's Remorse" Fix: Immediately after the sale, ask the client, "How do you feel?" Address any anxiety instantly.
  • Quick Wins: Use AI to instantly generate a "Success Plan" or welcome package for the new client. While you are celebrating the deal with them, your AI agents can be in the background setting up their accounts and sending them their first "quick win" deliverable.

The Bottom Line

AI allows you to remove the mechanical, robotic work from your day so you can be more human where it counts. The difference between an average salesperson and a top 1% performer is often just the systems they use.